A lead capture page is a type of landing page that asks the visitor to complete a form to leave their contact information. Often, the page will highlight a special offer with the ultimate goal of obtaining a potential new customer’s contact information.
Because consumers are often hesitant to give their personal information, consider offering something that will be emailed to them (like instructions to set up your app), or downloaded (like an e-book), once they agree to provide their contact information.
For example, an emailed Podcast, a free consultation, a free meal plan, or an informative newsletter subscription could all serve as potential offers. The form requesting contact information should have limited questions, as too many questions might stop a visitor from completing the form.
Once a gym has a visitor’s contact information, they can be included in future marketing campaigns and are on their way to becoming a valued part of the community!
Category > Section:Marketing Features >Marketing
