Why We Build Our Own Website Builder, And Why It Matters For Studio Owners


Dec 3, 2025

 by Sunny S.
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Why FitHive Built Its Own Website Builder, And Why It Matters For Gym Owners

Most gym software platforms “connect” to your website.
FitHive didn’t want to connect to anything.
We wanted to own the entire experience.

That is why we built our own website builder directly inside the FitHive platform instead of relying on WordPress, Wix, Squarespace, or any third-party plugin. No patchwork. No Zapier links. No disconnected systems hoping they talk to each other.

Just one platform. One database. One flow from website visit to new lead.

A Website Builder Built On Your Gym Software, Not Next To It

This is what makes FitHive different.
Your website is not floating somewhere else in the cloud with a “connection” pointing back to your member management system. Your website actually lives inside FitHive.

That means:

  • Every page is built on the FitHive back end.

  • Every form is native.

  • Every click, submission, and interaction is tracked inside your Hive.

There is no syncing. No API juggling. No hoping your website and CRM are speaking the same language today.

You publish a page.
The page exists inside your software.
Nothing gets lost.

Native Forms That Plug Directly Into Your CRM

Because your website is built on FitHive, all front-end forms are automatically created and managed in the back end of your Hive. Lead forms, application forms, challenge forms, trial sign-ups, everything.

When someone fills out a form on your website:

  1. They land on your FitHive website.

  2. They submit the form.

  3. The lead is instantly created in your CRM.

  4. Your automations fire immediately.

No Zapier. No API delays. No integrations breaking.
No leads slipping through the cracks.

This is the problem we kept seeing with gyms using WordPress or Wix. Even when the site looked great, they were losing leads because a Zap broke or a plugin failed. If you're spending money on ads, that is brutal. You should not need to gamble the ROI of every campaign on whether an integration cooperates that day.

One Platform Means Zero Lost Leads

When your website and CRM are two different systems stitched together, you open the door for:

  • Lost leads

  • Duplicate contacts

  • Delayed notifications

  • Broken automations

  • Forms that stop working without you knowing

  • Inconsistent data between systems

FitHive removes all of that.

Since your website is built directly into the platform, every lead goes into the same centralized system. Everything is tracked. Everything is logged. And every follow-up is guaranteed to fire.

Gyms using FitHive consistently see a higher lead capture rate simply because nothing is breaking behind the scenes.

Why We Built It This Way

When we started managing marketing for gyms years ago, we saw the same issues over and over. Owners were running ads, paying for leads, and then losing them because of disconnected systems. That pushed us to design a platform that combines:

  • Website

  • CRM

  • Forms

  • Scheduling

  • Follow-up

  • Payments

  • Automations

All in one place.

The website builder is not a bonus feature. It is the foundation. It ensures your marketing, sales, and operations all work together without you having to be a tech expert.

Final Thoughts

If your website lives somewhere else, you will always have to fight integrations. If it lives inside your platform, the entire customer journey becomes seamless.

That is why FitHive built its own website builder and why gyms who use it never worry about leads disappearing, forms breaking, or follow-up failing.

One platform.
One system.
Every lead captured.
Every time.