FitHive vs. Zen Planner: The Best All-in-One Gym Management Software for Growth

Nov 4, 2025

 by Sunny S.

FitHive vs. Zen Planner: Which Platform Is Better for Your Gym?

If you run a gym or fitness studio, you’ve probably heard of Zen Planner. It’s been around for a long time, helping gyms handle scheduling and billing. But today’s gym owners need more than basic management tools. You need a system that brings in new leads, automates your sales, and builds a stronger member experience.

That’s exactly what FitHive was built to do.

Both FitHive and Zen Planner offer core gym management features. The difference is that FitHive combines every essential tool under one roof, giving you more power, less tech stress, and a real path to growth.

Here’s how the two stack up.

1. All-in-One Platform vs. Add-On Overload

Zen Planner handles the basics like scheduling and billing. But if you want to run Facebook ads, send automated follow-ups, or capture new leads, you’ll need to connect several third-party apps. That means more logins, more monthly fees, and more time trying to keep everything synced.

FitHive eliminates that problem completely. Everything — your website, CRM, texting, email marketing, automations, billing, mobile app, and more — is built natively inside the software. No integrations, no plug-ins, and no frustration.

When everything works together, you save time, reduce costs, and get a clearer view of your entire business.

2. Built for Growth, Not Just Management

Zen Planner helps you manage your day-to-day operations. FitHive helps you grow your business.

Our platform was developed after working with over 2,500 gyms across the world. Every feature was built from real-world experience to help studio owners attract leads, convert them to members, and retain them long-term.

Here’s how FitHive goes beyond traditional software:

FitHive Evergreen Marketing

Evergreen Marketing is a done-for-you service that runs ongoing Facebook and Instagram ads every month.

Our marketing team writes the copy, designs the images, manages ad spend, and delivers quality leads straight into your FitHive CRM. You get consistent, predictable lead flow without spending hours learning ads or hiring an agency.

Gyms using Evergreen regularly see 20 to 30 new leads per month, often for less than the cost of one new membership.

FitHive Bolt Local SEO

Bolt helps your gym dominate local search results so you’re found when people search “gyms near me.”

We get your business listed on 70+ search engines and directories, keep your info updated, respond to reviews, and optimize for voice search. Bolt also improves your visibility on Google Maps and local search so you appear in front of more people who are ready to join.

When your gym shows up first online, you get more walk-ins, more calls, and more sign-ups.

FitHive AI Sales Agent

Your AI Sales Agent is a 24/7 digital team member that automatically follows up with leads through text. It answers questions, books appointments, and nurtures prospects until they’re ready to join.

Most gyms have hundreds of old leads sitting in their CRM doing nothing. The AI Sales Agent re-engages those contacts, turning dead leads into paying members without you lifting a finger.

One FitHive client generated $4,000 in new sales in just 30 days from leads they thought were gone for good.

3. White-Glove Setup and Real Human Support

Zen Planner offers onboarding, but many gym owners find it time-consuming and technical.

At FitHive, we do it differently. We take care of everything for you — setting up your site, connecting billing, importing your members, and customizing your automations. You get white-glove setup, so you’re live and ready to go without the tech headaches.

Our support doesn’t stop there. When you need help, you can reach a real person who understands the fitness business. Over 95% of FitHive reviews mention how responsive and caring our team is.

4. Tailored for Boutique Fitness Studios

Zen Planner serves a wide range of businesses, from martial arts to yoga studios. FitHive focuses specifically on boutique gyms and functional fitness studios.

Whether you run group training, semi-private sessions, or 6-week challenges, FitHive gives you the flexibility to run your business your way. Every feature was designed to support community-driven fitness studios that thrive on personal connection and growth.

5. Transparent, Fair Pricing

Zen Planner charges based on your number of members, which can make pricing unpredictable as you grow.

FitHive keeps it simple. You choose your plan based on features, not headcount. There are no hidden fees, surprise rate jumps, or required add-ons. You’ll always know exactly what you’re paying each month.

The Bottom Line

If you just want basic gym management software, Zen Planner will work.

But if you want a complete system that runs your business, drives growth, and saves you time, FitHive is the clear winner. With your software, marketing, SEO, and AI tools all working together, FitHive is the most well-rounded solution to grow a gym today.

FitHive vs Zen Planner Comparison Table

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