FitHive Review: The Complete All In One Software Built For Boutique Fitness Studios


Nov 14, 2025

 by Sunny S.
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FitHive Review: The Complete All In One Software Built For Boutique Fitness Studios


If you run a boutique fitness studio, yoga space, boxing gym, pilates studio, or semi private training facility, you already know how messy the tech stack can get. One system for scheduling, another for billing, a separate CRM, an email tool, a texting tool, a landing page builder, a website on WordPress, a marketing agency, and a spreadsheet or two just to keep it all glued together.

FitHive was created to solve that problem.

This is a complete overview of FitHive, what it does, what makes it different, and why more studios are switching to an all in one platform that replaces half a dozen tools and gives owners a cleaner, faster, more profitable way to run their business.


What Is FitHive?

FitHive is an all in one software platform built specifically for boutique fitness studios and small wellness businesses. It gives studios everything they need to manage members, run classes and appointments, collect payments, track results, communicate with leads, and grow the business without juggling multiple tools.

 

The platform includes:

  • Class and appointment scheduling
  • Membership management, billing, and contracts
  • CRM for leads and members
  • Email and SMS
  • 65 built in automations
  • Unlimited drips and tag triggers
  • Lead funnels and landing pages
  • Website builder (with hosting, updates, and maintenance done for you)
  • Mobile app and instructor app
  • Attendance and check in tracking
  • POS and retail items
  • Reporting and dashboards
  • Optional marketing services
  • AI Sales Agent for speed to lead and 24/7 follow up

Everything runs inside one system so there are no plugins to break, no third party tools to sync, and no leads slipping through the cracks.


A Website Builder That Studios Do Not Have To Manage

One of the biggest differences between FitHive and other platforms is the website builder.

FitHive builds the studio's website for them, hosts it, maintains it, and keeps it updated and fast. Because the site is built directly inside the platform, the CRM, automations, analytics, tags, forms, and funnels are all fully connected. No WordPress. No plugins. No outside developers.

Every form on the site pushes leads directly into the CRM with the right tags, automations, and follow up sequences. That means:

  • No syncing issues
  • No broken integrations
  • No delays in follow up
  • No lost leads

Every site is built for SEO and page speed so studios rank higher and load faster.


Built With Real Fitness Business Experience

FitHive was not built by a software company guessing what studios need. It was built by a team that has worked with thousands of gyms and studios since 2015.

That real world experience shows up in every part of the platform, including:

  • How memberships and intro offers are structured
  • How leads move through funnels
  • How automations match the real member journey
  • How class schedules work for group fitness
  • How billing is set up for small and midsize studios
  • How the AI Sales Agent handles conversations
  • FitHive is built around the problems studios actually face every day.

Powerful Automation That Covers The Full Member Journey

FitHive includes 65 built in automations plus unlimited drip campaigns and tag based triggers.

Studios can automate:

  • Lead nurture
  • Follow up after a form submission
  • Cold lead reactivation
  • New member onboarding
  • Contract reminders
  • Billing reminders
  • Attendance and at risk alerts
  • Check in reminders
  • Class and appointment confirmations
  • Instructor notifications
  • Internal staff updates

Any form submission, membership event, or tag can fire an automation. Timing can be set down to exact days, delays, or specific milestones in the customer lifecycle.

Email, SMS, and internal notifications can all run inside one workflow. Push notifications will be added once the PWA update is released, which is already in development.


Deep Reporting & Real Time Metrics

FitHive includes a full reporting suite covering:

  • Memberships
  • Add on services
  • Attendance and check ins
  • Website traffic
  • Class schedule
  • Appointments
  • Payments
  • POS
  • Revenue and tax
  • Instructor totals
  • TimeClock
  • At risk members
  • Contracts
  • Missing waivers
  • Resource usage

Metrics update in real time and can be exported or analyzed using external tools.


AI Sales Agent Built For Fitness Studios

One of the standout features is the AI Sales Agent. Instead of relying on owners or front desk staff to respond instantly to leads, the AI:

Responds the moment a lead fills out a form

  • Qualifies them
  • Answers questions
  • Handles objections
  • Books appointments
  • Sells intro offers or memberships
  • Studios using the AI are seeing faster response times, more conversations, and more sign ups, especially from old leads that were never worked properly.

White Glove Onboarding

FitHive handles nearly the entire implementation for new studios.

This includes:

  • Full website build
  • Data migration
  • Membership setup
  • Stripe connection
  • Schedule setup
  • POS items
  • Email and texting
  • Payroll
  • 24/7 door access
  • Mobile app
  • Instructor app
  • Instructors and user roles
  • Google Analytics
  • Appointments
  • Training and launch

Most studios are fully live in two to four weeks.


Pricing

FitHive charges per location, not per user. There are no limits on automations, tags, or messaging volume. Optional add ons include marketing services and the AI Sales Agent.


Who FitHive Is Best For

FitHive is ideal for:

  • Boutique fitness studios
  • Hybrid coaching businesses
  • Semi private and personal training gyms
  • Yoga and pilates studios
  • Boxing, MMA, HIIT, and functional fitness facilities
  • Studios that want fewer systems and more automation
  • Owners who want an active partner, not a passive software tool

The platform supports single location and small multi location operations, which is where the majority of successful boutique studios operate today.


Final Thoughts

FitHive is one of the most complete all-in-one platforms available for boutique fitness studios. It combines software, marketing, automation, and AI into one ecosystem that is simple to use, highly connected, and built by people who have spent nearly a decade helping real studios grow.

For owners who want more members, better retention, faster follow up, and less manual work, FitHive offers a clean path forward without needing a dozen different tools.