Not Getting Enough Leads? Fix Your Lead Magnet.

Jul 7, 2025

by Sunny S.

You don’t have a lead problem.

You have a lead magnet problem.

Most new fitness coaches throw together a weak freebie and wonder why nobody downloads it.

“Here’s a 3-day workout split.”
“Here’s a one-page meal plan.”
“Download this generic PDF.”

Let’s be real: Nobody wants that.

If your free offer looks like something you whipped up in 30 minutes, your audience will treat it the same way: like it’s worthless.

So what’s the fix?

Build something that looks like it should cost $497+… and then give it away for free.

The Rule: Give Away the Information. Sell the Implementation.

The best lead magnets do two things:

Deliver real, tangible value
Make people want to hire you to walk them through it

To do that, you need a lead magnet that:

Solves a specific problem
Gives away your best stuff
Is a little complicated to implement without you

Because complexity creates opportunity. If it’s too easy, they don’t need you. If it’s too confusing, they bounce. But if it’s valuable + challenging, they ask,

“Could you just do this with me?”

Boom. That’s your in.

Example: The “Ultimate 6-Week Starter Pack” Lead Magnet

Want a proven lead magnet structure that gets people raising their hands?

Steal this.

🔥 What to include:

✅ Recipe Guide
At least 20 easy meals with calorie/macros + a full grocery list
✅ 6-Week Clean Eating Plan
Weekly breakdowns, suggested meals, prep tips, and mindset notes
✅ Nutrition Starter Guide
Teach macros, portions, and how to read a label like a coach
✅ Sleep Optimization Guide
Help them improve energy and recovery with simple habits
✅ Goal-Setting & Habit Tracker
Google Sheet or printable with habit scoring + weekly check-ins
✅ Meal Prep Blueprint
Step-by-step on how to batch cook with a prep day checklist
✅ How to Eat When Eating Out Guide
Make your clients social-proof—literally. Show them how to win in restaurants.
✅ Mobility Video Series
5 follow-along routines for hips, shoulders, low back, etc.
✅ Demo Workouts in Your App or Portal
Give a sneak peek into your training experience
✅ Motivation Video Series
Daily 2-minute videos on mindset, momentum, and consistency

🧠 Why it works:

Overdelivers on value
Builds trust fast
Creates overwhelm + clarity (they see the path, but want your help walking it)

Isn’t That Too Much to Give Away?

No. It’s exactly what you should be giving away.

Because your real offer isn’t information—it’s coaching, structure, and accountability.

The people who download this:

Feel like they already got a win
Trust that you know what you're doing
Realize they don’t want to do it alone

Which is exactly when you pitch the next step.

“If you liked this, I offer coaching that walks you through it. Want the details?”

That's when sales become easy.

Action Steps – How to Build Yours:

Pick Your Niche
Fat loss? Busy professionals? Moms? Be clear on who it’s for.
Solve One Big Problem
Don’t be everything to everyone. Get specific.
Build Your Pack
Use the 10 assets above or swap in your own. Just make sure it’s legit.
Design It Cleanly
Use Canva or hire a designer. Good design = perceived value.
Deliver It Automatically
Use a landing page + automation. FitHive is perfect for this 👇
(We help you set up forms, automations, email/text follow-ups, and track everything.)
Promote It Hard
Social posts. DMs. Ads. Add it to your bio. Pin it. Print it. Hand it out. Everywhere.

Want Help Setting This Up?

At FitHive, we help trainers build out automated lead magnets that actually convert—without the tech headaches.

✅ Landing Page
✅ Automated Emails & Texts
✅ CRM Integration
✅ Real-time lead tracking

👉 Book a demo at https://myfithive.com