Facebook’s Dynamic Creative Feature: How to Test Your Marketing Ideas and Creative for Better Ad Results

Apr 6, 2023

 by Gavin B.

As a gym owner, you want to attract new prospects and ultimately members. One of the most effective ways to do this is through advertising, but it can be challenging to create ads that resonate with your target audience. Trust me I know. I’ve been running ads for FitHive clients for years. Split testing ad copy, images/videos, targeting, etc. It can be overwhelming and time-consuming. But that’s where the 'Dynamic Creative' feature on Facebook comes in - it can help you create and test different ad variations to optimize your campaigns for better performance.

What is Dynamic Creative?

Dynamic Creative is a feature on Facebook that allows you to create multiple variations of your gym's ads, including different headlines, ad text, images, videos, and calls-to-action. Facebook's machine learning algorithm then automatically tests these variations to determine which ones perform the best. Essentially, Dynamic Creative allows you to test and optimize your ads more efficiently by automating the creative process.

How does it work?

To use Dynamic Creative, you can create a single ad set with multiple ad components, such as headlines, ad text, images, videos, and calls-to-action. Facebook will then automatically combine these ad components into multiple ad variations and test them against each other to determine which combinations are most effective.

You can select up to 30 different creative elements to test within a single ad set, and Facebook will automatically generate up to 10 different ad variations for each of these elements. This means that you can test up to 300 different ad combinations within a single ad set.

Once the ad variations have been created and tested, you can view the results and see which ad combinations are performing the best. You can then optimize your campaigns based on these results, such as by allocating more budget to the top-performing ad variations, or by making changes to underperforming ad variations. 

You can see below that I’m able to test multiple images/ videos, headlines, and ‘call-to-action’ buttons. All within a single ad.

Why use Dynamic Creative?

Dynamic Creative can be a powerful tool for gym owners because it allows you to test multiple ad variations simultaneously and quickly identify which ones are performing the best. This means that you can optimize your campaigns more efficiently, and potentially achieve better results with less effort.

Dynamic Creative is particularly useful for gym owners who want to test different ad components, but don't have the time or resources to manually create and test multiple ad variations. With Dynamic Creative, the creative process is automated, and you can quickly identify which ad combinations are most effective. Trust me when I say this is a huge game changer for me personally when running ads for FitHive clients at scale. It saves so much time, rather than having to split test every campaign, and ad set, or create separate ad variations just so you can measure each variable and how well it’s performing. With Dynamic Creative you can have all of this in one spot.

Additionally, Dynamic Creative can help you improve your ad relevance and quality, which can lead to lower costs per click, higher click-through rates, and better overall campaign performance. By testing multiple ad variations, you can identify which ad components are resonating with your target audience, and optimize your campaigns accordingly.

To see which creative or variable is performing the best you can simply check the box of the ad you created and look for the ‘Breakdown’ reporting tab. You’ll want to select ‘By Dynamic Creative Element’ and select which element you’d like to see a breakdown of.

In this example, I selected ‘call to action’ and the results blew me away. For years I’ve used the ‘Apply Now’ button when running ads for Fitness Challenges and low and behold ‘Sign Up’ is clearly winning by a significant margin here. In fact ‘Apply Now’ hasn’t generated any leads.

You will still want to test for yourself as every market is different and every campaign has its own unique objective. I also recommend giving it at least a 3-5 days before cutting anything that isn’t delivering.

But this is an amazing opportunity to test out images/videos, ad copy, and headlines. You can cut the ones that aren’t doing well and add something else. After all a huge part of marketing is testing!

Conclusion

Overall, Dynamic Creative is a valuable tool for gym owners who want to improve their Facebook advertising performance. By automating the creative process and testing multiple ad variations simultaneously, you can quickly identify which ad combinations are most effective, and optimize your campaigns accordingly. If you're a gym owner looking to attract new prospects and ultimately new members, give Dynamic Creative a try!