3 Text Message Hacks for More Shows


Jan 26, 2024

 by Sunny S.
Share

As someone who has collaborated with over 2000 gyms in the past eight years and has witnessed tens of thousands of text messages and email exchanges, I believe that mastering the art of lead nurturing is one of the most significant opportunities for gym owners. In this blog post, I will share some actionable tips that you can start implementing today to significantly improve your response rates, increase show-ups, and ultimately convert more leads into members.

Before diving into sales tactics, it's crucial to understand that generating interest precedes making a sale. Imagine this common scenario: someone visits your website, fills out a pricing request form, and you respond with just the price of your services. Unfortunately, this approach is akin to putting a price tag on your website; it lacks the personal touch necessary for effective lead nurturing.

A lead capture is more than just obtaining someone's contact information; it's about initiating a relationship, establishing rapport, and demonstrating the value of your services before sealing the deal. However, many gym owners skip these crucial steps and dive straight into the sales pitch. Remember, don't skip the foreplay!

Tip 1: Speak as if You're Face-to-Face

When composing messages to leads, imagine yourself standing in front of them and verbally express what you intend to convey. Hearing your message aloud often provides clarity and ensures that your tone remains personable and engaging.

Tip 2: Build Relationships Like You Would with Friends

Reflect on how you developed relationships with your closest friends or your partner. Building genuine connections takes time and effort. Similarly, don't rush your initial interactions with leads. Invest in fostering a relationship rather than solely focusing on making a sale.

Tip 3: Ask About Them Before Discussing Fitness Goals

Before delving into fitness-related inquiries, initiate a conversation by asking non-invasive questions that show genuine interest in the lead. For instance:

  • How did you hear about us?
  • Have you visited our gym before?
  • What part of town do you reside in?
  • Do you currently have a gym membership?

By demonstrating curiosity about the lead's background and interests, you set the stage for a more meaningful conversation.

Remember, authenticity is key in lead nurturing. Distinguish yourself from other gyms by infusing your messages with personality and genuine interest in the lead's well-being.

In conclusion, prioritize building relationships with your leads, even if it doesn't immediately translate into a sale. As the saying goes, "Win the relationship, even if you don’t win the sale." By adopting a personable and empathetic approach in your communications, you'll notice a significant improvement in your response rates and overall lead conversion.

And don't forget to sprinkle in a few smiley faces and emojis to add warmth and personality to your messages. Happy nurturing!